Old website:

• 2018 Sprout Social developed our brand personality. Bold, authentic, and inspiring. Our current website was none of those things. Full of stock photography, stark whites and neutrals and a site hierarchy that was held together with masking tape, a few of us on the brand creative team were tasked with redesigning the website in a way that better matched our brand persona.

George, Rusty.

Real photography of customers from shoots. Addition of Why Sprout page to give the pitch for going with Sprout beyond just our product. We took inspiration from bold, experimental design and high-end publications and magazines.